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PaolaB
Jun 18, 20242 min read
Women Who Know Too much - Tricks for Effective Communication
Context is what most ordinary people lack. This is what experts should concentrate on as they give media interviews.

PaolaB
Jan 22, 20242 min read
Go on, answer the question!
I was recently mesmerised, not for the first time, by a radio interview with Meredith Whittaker, President of the not-for-profit...

PaolaB
Jan 11, 20242 min read
Controlled fury is powerful: use your passion!
I was recently asked by one of my female clients whether it is helpful or counterproductive to speak with emotion during a broadcast...


PaolaB
Apr 26, 20233 min read
CBI defender can't wear two hats
A few days ago, as the CBI was imploding in real time in the most spectacular show and tell on how NOT to deal with a mounting crisis, I...


PaolaB
Apr 6, 20233 min read
Making sure the message lands
If you have had any media training you’ll already know that much time is spent on concepts such as crafting a message, creating the...


PaolaB
Mar 15, 20234 min read
It’s both the timing and the sequence
Have something to say? Pick the right time to say it, having lined up the right person to do the talking.

PaolaB
Jan 19, 20232 min read
Empathy is a superpower- ask Jacinda
New Zealand’s Prime Minister Jacinda Ardern shocked the world with her unexpected resignation today. Sad as I am to see her go I can’t...

PaolaB
Jan 11, 20233 min read
A stellar performance can reframe a space disaster
Last night Channel Four News had a segment on the failure of the UK’s first space mission, when a rocket carrying the first satellites...


PaolaB
Jan 10, 20232 min read
Your peers are not your audience
What worries you the most, when you imagine yourself in front of the camera or the radio mic, about to be interviewed? For people unused...


PaolaB
Oct 17, 20223 min read
Guess what? The world needs experts
Two an a half years ago, just as I was about to launch this website and formally begin the HerSayMedia journey, the world shut down....
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