HerSayMedia

A coaching and media training service for female experts and campaigners

Ready to overcome self-doubt and bring your specialist knowledge to a wider audience? Looking for practical tips to shine in broadcast interviews? HerSayMedia will help you develop the habits and skills you will need to step up to centre stage.

Beat impostor syndrome | Burnish your message | Become media ready

Get in Touch

Head and shoulder portrait of HerSayMedia founder Paola Buonadonna, smiling

About Me

I'm Paola Buonadonna, a London-based former broadcast journalist and communications professional. For the past twelve years I've been working with experts and campaigners in various fields who seek to sharpen up their message for a wider audience. I'm particularly passionate about boosting the confidence of female experts and campaigners, so that more diverse perspectives are represented in the media.

My Services

I cater to organisations eager to fulfil the potential of their female experts, campaigners, managers or stakeholders as part of their internal training or their Continuing Professional Development plan, as well as to individuals who wish to boost their broadcast media skills. I'm available for one-to-one consultations and workshops, in presence and online. All sessions are tailored to your requirements and I will make myself available to you for post-session tips and catch-ups. Contact me today to tell me what you need!

Group portrait from an HerSayMedia workshop

Confidence building

Drawing from my own broadcasting experience I will help you to demystify the media, explore your reservations and fears and find your voice.

Translating expertise

With role-play and mock interviews I will help you translate your expertise and lived experience into media-friendly language and sharpen your message for maximum impact.

People sitting at desks watching a demonstration during a workshop

A mock interview being played back for the participants on a large TV screen.

Broadcast interview tips

I will share with you my tried and tested broadcast interview tips to help you prepare for - and shine through - radio and TV interviews, both pre-recorded and live.

Testimonials

Here are some testimonials from HerSayMedia clients

Zoe Bowden

Senior Procurement Specialist , SSTL

"The whole experience was really useful to me as someone new to this and usually reluctant to be interviewed. Paola demystified the whole process so I felt like I understood the format and purpose and opportunity of media interviews far better."